Why Gap to Market is Important for Investors When Considering Real Estate Investments

In today’s Canadian real estate environment – marked by higher interest rates, tighter underwriting, and increasing scrutiny on risk – wealth professionals are under pressure to find differentiated, risk‑aware sources of return. Traditional core assets in major centres are often priced to perfection, limiting upside and compressing yields. This white paper explores a strategy built for this new reality: systematically capturing the gap between in‑place rents and market rents in overlooked multi-residential assets across Canada

This white paper, Capturing Untapped Potential Through Gap to Market, walks you through a disciplined approach to identifying why gap to market is such a crucial metric when determining value within a multi-residential investment. Drawing on Pier 4’s 3‑R framework – Realize, Revitalize, Return – and real Canadian case studies, it shows how thoughtful renovations, operational improvements and off‑market sourcing can contribute to NOI growth and asset value appreciation. You will also receive a practical gap‑to‑market assessment checklist you can apply to your own real estate allocations or manager due diligence. 

By downloading the white paper, readers will learn how to: 

• Understand gap to market as a tangible value‑creation lever and why it matters now in a higher‑rate, lower‑beta environment 
• Evaluate in‑place versus market rents to quantify upside potential in Canadian multi‑residential assets 
• Apply Pier 4’s 3‑R philosophy – Realize, Revitalize, Return – to balance return potential with resident affordability and retention 
• Understand how rent gaps and cap rate assumptions interact in asset valuation analysis. 
• Identify the attributes of overlooked secondary markets where structural demand can support sustained rent growth 
• Leverage the included gap‑to‑market checklist to quickly screen opportunities and ask sharper questions of real estate managers and issuers 

Position your clients ahead of the curve in a changing Canadian real estate landscape. Download the white paper and gap‑to‑market checklist now to sharpen your due diligence, uncover hidden value in multi‑residential assets, and make more informed allocation decisions today. 

^DISCLAIMER 

^{This is not a formal offering document. Prospective purchasers of this investment opportunity will be provided with a formal Offering Memorandum and will need to be qualified for investment prior to making any investment. No person has been authorized to give any information or to make any representation not contained in the formal Offering Memorandum. No securities regulatory authority or regulator has assessed the merits of the proposed offering or reviewed the formal Offering Memorandum. This investment opportunity is speculative and is subject to risk factors. There is a risk that any investment made will be lost entirely or in part. Only prospective investors who do not require immediate liquidity of their investment and who can afford the loss of their entire investment should consider this investment. ALL REFERENCE SHOULD BE MADE TO THE PIER 4 OFFERING MEMORANDUM DATED SEPTEMBER 2, 2025. Intended only for the use of the individual or entity named as the recipient of this e-mail. If the reader is not the intended recipient, notice is hereby given that any dissemination, storage, unauthorized forwarding, or copying of this information is strictly prohibited. If you have received this communication in error, please return the original message to me at the e-mail address above, removing and destroying the original from your e-mail.}