New self-directed platform removes commissions and minimums as retail investor habits evolve and FIs lean into evolving trends
RBC’s brokerage arm has introduced a mobile-first self-directed investing platform aimed at investors seeking a simpler, lower-cost way to enter the markets. The launch signals a continued shift among large financial institutions toward digital tools designed for early-stage and cost-conscious investors.
The new GoSmart platform allows clients to trade Canadian and US stocks and ETFs without commissions, subject to annual limits, and without minimum account balances and is embedded within RBC’s existing mobile banking environment, enabling users to open accounts and place trades directly through the bank’s app.
The structure of the offering highlights how fee sensitivity and ease of use are reshaping investor expectations. Commission-free trading on select securities, combined with a simplified interface, contrasts with traditional self-directed brokerage models that typically rely on per-trade pricing once introductory offers expire.
"With GoSmart, we're demystifying investing and championing a new era of financial empowerment for new investors," said Dimitri Busevs, president & CEO of RBC Direct Investing. "Developed from direct client insights and powered by RBC, GoSmart will help guide the next generation of self-directed investors every step of the way."
The rollout is being supported by a national awareness campaign and is intended to complement rather than replace RBC’s existing direct investing and full-service wealth offerings and the development highlights the increasing competition from in-house digital platforms that may appeal to younger clients before they engage with comprehensive financial planning services.
